Role
UX Research
Product Design
UI/UX Design
Timeline
Apr - Jul 2024
3 months
Tools
Figma
Figjam
Google Suite
Coda
Introduction
Encode Energy is developing a platform to support fleet electrification. As companies increasingly consider transitioning ICE fleets to electric, they face many complex factors that impact their decision to make the switch. To simplify this process, Encode provides tools that enable businesses to make more informed, sustainable decisions.
When I worked with Encode Energy, the product vision was still evolving, and the scenario modeling tool was the core area of focus. The tool aimed to help businesses visualize the impact of electrifying their fleets, but the specifics had not yet been defined. As such, I worked on developing the framework and translating early ideas into mockups, creating the first iterations of the feature.
Research
Journey Mapping
I helped develop a user journey map to learn how EV leasing representatives set deals with their customers. The process revealed that leasing representatives struggled to process large amounts of data, project vehicle values, and address customer concerns about long-term viability. This highlights the precise challenge in fleet electrification that Encode aimed to solve: the uncertainty surrounding new and complex EV data, such as residual battery values, duty cycles, and market risks. These were to be important features of the tool.
Design
Initial Mockups
Having developed a better understanding of the MVP, I created the first mockups of the scenario modeling tool.
User Flow
Encode's First Prototype
I developed a set of screens to prototype the scenario modeling tool's core interactions, covering key steps in the user flow: creating a new project, adding a vehicle group, and defining a duty cycle case. This was Encode’s first prototype, and it gave the team a tangible sense of what the platform could look like and how users would navigate through the tool.
