Southland Valuation Inc.
A Complete Website Refresh for a Modern, Professional Approach
UX Research
UX/UI Design
Design Systems
March - July 2024
4 months
Figma
Figjam
User Interviews
Introduction
Southland Valuation Inc. (SVI) is a commercial property appraisal firm based in Orange County, California.
SVI's current website features a dated design with a generic color palette and typography, leading to a lack of visual appeal and engagement. Its cluttered layout and outdated elements contribute to an overall lack of professionalism, undermining the firm's image and potentially deterring clients from seeking its services.
SVI's Home Page
SVI's Portfolio Page
Research
Competitive Analysis
In order to better understand user goals and pain points, I conducted user interviews with 5 OPTCG players who use the Bandai TCG+ app.
Market Research
In order to better understand user goals and pain points, I conducted user interviews with 5 OPTCG players who use the Bandai TCG+ app.
User Inteviews
In order to better understand user goals and pain points, I conducted user interviews with 5 OPTCG players who use the Bandai TCG+ app.
User Personas and Journey Mapping
The main focus of this redesign project is on the event search feature - the most crucial user task. I aimed to make the process more straightforward. Below are the current task flow and proposed task flow.
From findings 3 and 4, I decided to replace the deck-building navigation item with an improved notifications system.
Current Task Flow
Design
Site-mapping
Sketches
Mid-fidelity Wireframes
Design System
High Fidelity Prototype
The current user interface of Bandai TCG+ has been described as outdated, messy, confusing, overwhelming, inconsistent, text-heavy. As such, I created a UI into one that is more modern and minimalistic.